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The Ghana Health Service (GHS) has justified the decision to rebrand.
Director-General of the GHS, Dr. Patrick Kuma-Aboagye said that the service intended to improve the quality of care delivery.
“For us, our objective for rebranding is to ensure we provide the best services to the people, to improve quality of care, customer care to our people,” he said on the Ghana Tonight show on TV3 on Tuesday, November 7.
An earlier statement issued by the service said that in line with ensuring the achievement of the objectives of the rebranding plan, Regional Health Directorates are required to establish a Regional Implementation Committee to work with the National Committee in ensuring a coordinated implementation of rebranding of the Service.
“The Service has appointed a National Implementation Committee chaired by the Deputy Director General to oversee the implementation of the GHS Rebranding Plan (2022-2026) aimed at enhancing the identity of the Service as a corporate organization.
“In line with ensuring the achievement of the objectives of the rebranding plan, Regional Health Directorates are required to establish Regional Implementation Committee to work with the National Committee in ensuring a coordinated implementation of rebranding of the Service,” the statement, dated October 24, 2023, and signed by Dr. Kuma-Aboagye said.
It added “Please find attached the rebranding Implementation Framework as contained in the Rebranding Strategic Plan for your guidance, I will expect feedback on the establishment of the committee with its membership by 20/11/2023,” it stated.
