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Sista Afia, the award-winning Ghanaian Hiplife singer has revealed the astonishing amount TikTok influencers make them pay for the promotion of a song
Sista Afia also observed what little effort these influencers put into promoting Ghanaian music whilst doing more of Nigeria sounds “It’s really sad. Fine, you need to earn from your efforts but I have observed something on that side. They don’t promote our own as much as the Nigerians. It baffles me”
She would also add that she doesn’t see the justification as far as paying such an amount is concerned “Anytime I see a dance thing, it’s normally a Nigerian tune. Fine, maybe the Nigerian tune is the one that is widespread so maybe they [local influencers] use it to gather likes and views [to their channels] but we can start from there”GHS20,000 for just TikTok and those things and then you go to the person’s page and you’d be like: ‘GHS20,000, I can give it to you but I don’t see any profit coming out of it’.”
Sista Afia would further emphasize the lack of patronage on the Ghanaian sound as far as some of these TikTok influencers are concerned and questioning why they should charge such an amount “Right now, everyone is charging for their service which is fine but when you’re promoting, promote ours [Ghanaians] more because right now if you go look at the dance challenges, most of them are doing Nigerian music. They don’t do our own and when you engage them, they’ll charge you a huge amount of money”
The songstress is said to be in the studio working on an album that would be ready before the end of the year according to sources close to her.
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